Zoom Into Responsible Advertising in TV Commercials

Authors : Bhumika Parekh; Dr. Mahesh Barad

Volume/Issue : Volume 6 - 2021, Issue 7 - July

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3r6ChjX

This analytical study is performed as the researcher finds out the changing trends of television advertisements. The television advertisements presented only product information and tried to attract the potential buyer. But last two or three years have been a trend changing for television advertisements and it is presenting social responsibility and awareness messages to create awareness in society and keep the customer think about social changes required for the betterment of the society and the country. For example, TATA TEA, SURF EXCEL, WHISPER, ARIEL, all these companies have been presenting a social awareness message in their television advertisements and also have an trend on social media and have been followed by millions of the people by tagging the company with a trendy hash tag. The proposed study carries analysis of the same, and its impact on buying and investing behavior of the customer. The primary data collection is performed with the help of online questionnaire and analysis was done on 200 responses. The result shows that the society is known about this changing trend and they are ready to invest in the brand spreading social awareness among the citizen.

Keywords : Television Advertisement, Social Awareness, Impact Analysis, Responsible Marketing


Paper Submission Last Date
31 - October - 2023

Paper Review Notification
In 1-2 Days

Paper Publishing
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