Authors : Prem Kumar S.; P. Chandralekha

Volume/Issue : Volume 11 - 2026, Issue 3 - March

Google Scholar : https://tinyurl.com/4swujp3k

Scribd : https://tinyurl.com/5n8npt86

DOI : https://doi.org/10.38124/ijisrt/26mar1047

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Social media marketing has become an essential tool for businesses to increase brand awareness and customer engagement. This project focuses on analyzing the impact of social media platforms such as Instagram, Facebook, and YouTube on brand visibility and customer interaction. The developed system provides a web-based platform that allows users to explore brands, view products, and analyze how social media marketing influences customer behavior. The system is developed using HTML, CSS, JavaScript, PHP, and MySQL. By integrating product promotion and user engagement features, the platform helps businesses understand how digital marketing strategies affect brand recognition and customer loyalty. The results demonstrate that social media marketing significantly improves brand awareness and customer engagement.

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