Television advertisements are still considered
an audio-visual communication medium that delivers
messages with high effectiveness values that generate
public feedback. Therefore, television advertising must
pay attention to the aspects of the advertising message
conveyed to the audience. From the text version of the
'Great Date' ad, there is a tendency for women's position.
Based on the results of research using Roland Barthes'
semiotics, it was found that the use of markers and
meanings by looking at the meaning of denotation and
connotation represents the materialistic nature of women
associated with these items (men's dreams, flowers,
romantic music, cool cars and chocolates). In addition, the
depiction of women in Beng-Beng advertisements is built
as an object of marginalization agreement with a material
Keywords : Advertising; Representation; Semiotics; Great Date.