Authors : Endang Mulyana; Sri Wahyuni

Volume/Issue : Volume 10 - 2025, Issue 2 - February

Google Scholar : https://tinyurl.com/bdebm4as

Scribd : https://tinyurl.com/2s3ckyy9

DOI : https://doi.org/10.5281/zenodo.14899179

Abstract : This research explores strategic growth opportunities for PT Mitra Niaga Madani (MNM), a subsidiary of PT PNM Venture Capital, established on May 27, 2010, in Jakarta, engaged in construction services. The research applies qualitative descriptive methods, incorporating SWOT analysis, IFE, EFE, and QSPM matrices, supported by Nvivo 12, to evaluate internal and external business factors. Findings suggest that MNM must shift focus from captive markets to external business development by leveraging financial strength, vendor networks, and certified expertise. Strategic recommendations include expanding partnerships, optimizing operational efficiency, and strengthening market positioning to enhance competitiveness.The company faces growth challenges due to decentralization within PT Permodalan Nasional Madani, leading to reduced construction projects from PNM. The findings suggest that external business strategies positively impact MNM's growth. To remain competitive in the construction industry, MNM should focus on external market expansion by leveraging its certified experts, extensive network, and strong capital.

Keywords : Kata Kunci: Strategy, Growth, Construction Services Market.

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