The Potential for Developing Tourism Destination: A SWOT Analysis of Muntei Village in Mentawai, Indonesia


Authors : Purwanti Dyah Pramanik; Adam Rachmatullah; Rina Suprina; Devita Gantina

Volume/Issue : Volume 6 - 2021, Issue 7 - July

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3xfoCsl

The article aimed to analyze opportunities, threats, strengths, and weaknesses (SWOT) of Muntei Village on Siberut Island, West Sumatra. The research methodology was a direct survey in Muntei Village. The data was collected in October-December 2019. The data was assessed following a SWOT approach. The findings show that there are some opportunities in the aspects of economic, socio-cultural, politic, tourists and suppliers, but there are some threats for ecology and technology aspects. Muntei Village has the strengths in the composition of human resources, the beauty of nature, and climate. However, there are still the weaknesses in term of culinary, homestay, souvenirs, and a map to and within Muntei Village. The implications of the results of this study are suggesting to form the policy of protecting environment, improving infrastructure, empowering local community to provide culinary, to manage homestay, to improve the quality of handicrafts, and to complete the village with a map for tourists who visit Muntei Village.

Keywords : The Village Potential; Tourism Destination; SWOT Analysis; Village

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