The article aimed to analyze opportunities,
threats, strengths, and weaknesses (SWOT) of Muntei
Village on Siberut Island, West Sumatra. The research
methodology was a direct survey in Muntei Village. The
data was collected in October-December 2019. The data
was assessed following a SWOT approach. The findings
show that there are some opportunities in the aspects of
economic, socio-cultural, politic, tourists and suppliers, but
there are some threats for ecology and technology aspects.
Muntei Village has the strengths in the composition of
human resources, the beauty of nature, and climate.
However, there are still the weaknesses in term of culinary,
homestay, souvenirs, and a map to and within Muntei
Village. The implications of the results of this study are
suggesting to form the policy of protecting environment,
improving infrastructure, empowering local community to
provide culinary, to manage homestay, to improve the
quality of handicrafts, and to complete the village with a
map for tourists who visit Muntei Village.
Keywords : The Village Potential; Tourism Destination; SWOT Analysis; Village